Dropshipping is a contemporary and low-risk business model wherein the seller, or merchant, operates without the need to invest heavily in inventory. In this model, the store owner sells products but doesn't physically stock or handle inventory. Instead, merchandise is sourced directly from the supplier or print provider and shipped directly to the end consumer.

This streamlined process eliminates the need for the retailer to manage inventory, handle shipping logistics, or store products. By leveraging the dropshipping model, merchants can focus on marketing, customer service, and growing their business without the burden of traditional inventory management.

Overall, dropshipping offers a flexible and cost-effective approach to e-commerce, enabling entrepreneurs to start and scale their businesses with minimal upfront investment and reduced operational overhead.